Cohort 07 starts January 12
Cohort 07 starts January 12
— 18 of 40 seats left
— 18 of 40 seats left
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Case study ·
Case study ·
Mobile
Mobile
Rethinking clinic booking
Rethinking clinic booking
Booking took eleven taps and most people gave up at insurance. Leah cut it to four.
Booking took eleven taps and most people gave up at insurance. Leah cut it to four.
Student
Student
Leah Morgan
Leah Morgan
Cohort
Cohort
06 · Fall 2026
06 · Fall 2026
Mentor
Mentor
Theo Lindqvist
Theo Lindqvist
Duration
Duration
2 weeks
2 weeks
Tools
Tools
Figma, Maze
Figma, Maze
11 → 4
taps to book an appointment
−38%
drop-off at the insurance step
2 weeks
from brief to tested prototype
The problem
The problem
Patients were abandoning the booking flow at the insurance step. Recordings showed people leaving the app to find their card, then never coming back.
Patients were abandoning the booking flow at the insurance step. Recordings showed people leaving the app to find their card, then never coming back.
What I did
What I did
1
1
Interviewed six recent patients about how they book care
Interviewed six recent patients about how they book care
2
2
Mapped the flow and cut eleven taps down to four
Mapped the flow and cut eleven taps down to four
3
3
Let people add insurance after booking, not before
Let people add insurance after booking, not before
4
4
Tested two prototypes with 12 people using Maze
Tested two prototypes with 12 people using Maze
Before and after: the insurance step moved to after confirmation.
Before and after: the insurance step moved to after confirmation.
“Leah questioned the order of the flow, not just the screens. That is the senior move.”
“Leah questioned the order of the flow, not just the screens. That is the senior move.”
Theo Lindqvist, mentor
Theo Lindqvist, mentor
Outcome
Outcome
Drop-off fell 38% in testing. Leah presented the work at demo day and it became the centrepiece of her portfolio.
Drop-off fell 38% in testing. Leah presented the work at demo day and it became the centrepiece of her portfolio.
Ship your own
case study.
Ship your own
case study.
Cohort 07 starts January 12. 18 seats left.
Cohort 07 starts January 12. 18 seats left.